As #moderndayexperts, we've been in the fortunate position to continue to build our businesses online, while it has been a challenge for those used to doing business in person.
People have turned to social audio apps as the desire for human connection has skyrocketed and they have grown weary of texting and video conference calls.
Jeremiah Owyang, author of The Future of Social Audio; Startups, Roadmap, Business Models, and a Forecast. says “I call this the “Goldilocks” medium for the 2020s: Text is not enough, and video is too much; social audio is just right. It represents the opportunity for social connection and empathy without the downsides of video.”
Social audio apps provide us with an excellent opportunity to get in front of our ideal client avatars and build the know, like and trust factor as we join in conversations.
Below, I’ve provided some information on two new social audio apps that are currently in beta: Clubhouse and Twitter Spaces. Clubhouse launched in March of 2020, while Twitter Spaces launched in December of 2020.
People using Clubhouse or Twitter Spaces can host conversations to participate in audio-based conversations that happen in real-time, without the ability to pause the conversation, or listen to it later. Clubhouse hosts the conversations in “rooms” while Twitter calls them “spaces.”
- Clubhouse (is invitation only) and currently only available to iOS users while Twitter Spaces is available for both iOS users and Android users. (Android users cannot host, they can only listen at this time.)
- Clubhouse allows you to have co-hosts in your rooms, while Twitter Spaces will offer this feature in the future.
- Twitter Spaces allows users to turn their audio off and follow the conversation with live captions, while Clubhouse does not offer this feature
- Clubhouse lets you schedule a room ahead of time, while Twitter Space is going to be adding that feature soon.
- Clubhouse allows you to create a “Club” (similar to a Facebook Group) once you host a room while Twitter doesn’t currently offer this feature.
- To connect with people on Clubhouse, DM people via their Twitter or Instagram account that is linked to their profile. Twitter Spaces allows you to connect via DM on people’s Twitter profile.
- Twitter Spaces provides a transcript of the conversation for the hosts, while Clubhouse does not.
I’ve included three blog posts from Kim Garst that go into more detail on Clubhouse and Twitter Spaces.
What is the Clubhouse App?
What is Twitter Spaces?
Click here to read a comparison of Twitter Spaces and Clubhouse
Marketing Tip: As you begin participating in these social audio apps, I would encourage you to develop a call to action so that you can encourage people to join your email list. I know that many people are registering .club domain names.
I believe that your email list is one of the most valuable assets in your online business. When you build your email list, you have the opportunity to share valuable and helpful information to your email subscribers.
Once you have created your core lead magnet that you use to build your email list, you will want to be strategic as you develop your email marketing strategy.
Social Media Examiner shares 5 important strategies to help build a following of loyal, engaged email subscribers:
- Outline Your Email Strategy
- Create Content That Drives Engagement
- Design an Email Welcome Journey for New Subscribers
- Keep Your Email List Clean
- Email Marketing Trends to Watch for