Online Marketing

Experts Business Club

Perhaps you haven't thought of this question before, but It's such an important one that I want you to address to protect yourself.

You should put some thought into this and spell this out CLEARLY on your sales page, and in your Terms of Service.

Do they have access for one year? If so, what happens after the year? Can they upgrade for another year? If so, what is the cost? Do they have lifetime access? If so, what does lifetime access mean?

Expert Tip: If you offer lifetime access, clearly state that they have access to it as long as the technology hosting it is available. This protects you if the technology you are using goes away for whatever reason, or if you are no longer in the business.

You can offer them the opportunity to download the videos, worksheets, transcripts, etc. so they still have access to all the content.

If you are looking for training, coaching and support as you create online products and programs check out the Experts Business Club. You can learn more and join us here!

Catherine Dove