From the Desk of Catherine Dove
Welcome to the 9th Issue of the Modern Day Expert™ Digest
How is your new year going so far? I hope that you've settled back into a comfortable work life routine after the holidays.
I've have some really, really important information to share with you in this edition that could have a big impact in your online business.
If you are currently advertising, or planning to advertise using Facebook Ads I've shared extremely important information that you will need to spend some time wrapping your arms around to understand.
If you are looking to grow your Online Expert Business with one of the newest, fastest growing social media platforms around you'll want to check out the information I am sharing on ClubHouse. This is an invite only platform for now. I currently have 4 invites available. If you would like one, kindly send an email to Support@CatherineDove.com along with your cell phone number. I have to add you to my contacts and then text you the invite. (I'll promptly delete your cell phone after that- promise!)
Lastly, if you are looking for help as you work to monetize your expertise online, I wanted to let you know that enrollment for the Experts Business Club is now open. This is my coaching and training membership where I help experts create and grow their Online Expert Business. You can click here to learn more.
Kindly,
Catherine Dove
Experts Business Club
Membership is currently Open!
Membership is currently open to the Experts Business Club which is my training and coaching program for experts that want to create, and grow an Online Expert Business.
Hello Members!
In addition to ongoing training, tutorials and guest experts you have access to, this is a friendly reminder to join our weekly group coaching calls so you can get all of your online business questions answered.
Next week I will release a mini training on the release of Kajabi's Newport Development Cycle. I'll be going over all the new feature releases and updates to Kajabi.
This month I am excited to host guest expert Russ Stalters who is a StoryBrand Certified Guide for one of our MasterClasses. He is releasing a course called Websites that Convert and will be walking us through how to implement the StoryBrand methodology into our websites to attract our idea clients.
Don't forget that the Vault is packed with all kinds of MasterClasses, tutorials, templates and swipe files so you never get stuck. Click here to access the Vault
Not a Member? Join the Club today so we can grow your Online Expert Business together!
Social Media
Wondering what all the excitement about ClubHouse is?
Have you heard people talking about Clubhouse App? Are you wondering why people are obsessed with this social platform and what it could mean for you?
In this article, Michael Stelzner with Social Media Examiner explains what Clubhouse is and why it might become a breakout social platform. He also shares his experience the first weekend and why he believes Clubhouse has staying power.
I've attended quite a few "rooms" on Clubhouse and have been really impressed with the quality of information I am learning that all of the entrepreneurs are sharing.
I love that ClubHouse is "audio only"! It is like eavesdropping on conference calls on all kinds of topics and you get the opportunity to mix and mingle with entrepreneurs and get questions answered from successful people you may not ever had access to. (And, you can listen in your pajamas!)
Here is an article that goes in to detail on how ClubHouse works.
If you join ClubHouse, please follow me at @catherinedove.com!
socialmediaexaminer.comURGENT TO DO: Facebook Advertisers Should Verify their Domain Names ASAP
Facebook wants all advertisers to verify their domain names. I want you to put this on your TO DO list and complete it as soon as possible.
What is Domain Verification? Domain Verification is the process Facebook is using to tell them that you own your website. To do this, you need to add a bit of code on your website that Facebook will search for to verify your website.
Once it’s verified, you can associate your Facebook page with your verified domain so that Facebook knows it’s okay for that page to edit link previews from that website.
Who is Domain Verification for? Facebook is requiring domain verification for anyone that owns a website and wants to control the appearance of their link previews when they publish on Facebook.
If you don't verify your domain name, you will no longer be able to customize the thumbnail image, or edit the title or link description when sharing links from your website.
Click here for directions to verify your domain name
facebook.comUnderstanding the Impact of the iOS 14 on your Facebook Advertising
Apple is rolling out a major change to its iOS 14 tracking permissions which allows iPhone users to CHOOSE whether they want to OPT IN or OPT OUT of data tracking across apps and websites owned by other companies. Apple is forcing Facebook to provide the notice that I shared in the above image.
This will impact Facebook Advertisers in a number of ways. The bottom line is that we will not have access to as much information as we have had in the past when targeting our ideal customers that use iPhones.
Your ability to properly measure ad performance and ability to properly retarget users (based on device-level targeting) will be decreased. (Note that this will not affect Android users.)
This is a huge challenge for Facebook and Facebook advertisers from a business standpoint. From a user standpoint, it is a good thing to have more transparency along with the choice to be tracked or not.
Facebook Expert, Mari Smith did a great job breaking it down:
First, an IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices.
Currently, about 70% of IOS users share their IDFA with app publishers. After the iOS 14 change where users see a pop up notification inviting them to opt in or out of tracking, it’s estimated that this number will drop to 10% to 15%.
Additionally, advertisers are going to be limited to a maximum of 8 conversion events, the conversion attribution will be 7-day click, and website custom audiences will be smaller.
We will be discussing this in more detail in the Experts Business Club.
I've curated a few resources below so you can learn more:
Blog Post: Speak up for Small Business from Facebook.
Facebook Live: Facebook Advertisers and the iOS 14 Tracking Changes with Mari Smith.
Blog Post: How Does iOS14 Impact Your Facebook Ads? (For Non-Techies) by Paco Vermeulen.
Webinar: Preparing our Partners: iOS 14 Update with Facebook Staff
Catherine Dove