Issue 7  December 17th 2020

Workshop Replay: Your Perfect Person

Attention Members of the Experts Business Club: I've just added the replay to our latest workshop in the Vault.

In order to create a profitable Online Expert Business we have to be REALLY clear on who we want to serve.

This is important for SO many reasons. (If we try to sell to everyone, we end up with such a generic message we sell to no one.)

I've done plenty of Ideal Client Avatar (ICA) exercises where you define the "demographics" of your ICA and thought I had my ICA figured out but I was wronggggggg. So wrong...

I've discovered that I needed to know SO much more. It is NOT ENOUGH to just define the demographics of your ICA such as their sex, age, occupation, marital status, location, if they have kids etc.

I repeat- it is NOT ENOUGH. (Please, please, please trust me on this- I learned this the hard way and my job is to shorten your learning curve and save you time and money!)💵⏰

You need to know SO MUCH MORE about your ICA to implement effective content marketing plans, create attractive lead magnets run successful paid traffic strategies, develop online products and programs they will buy and create high converting sales funnels.

Demographics are definitely important, but you have to ALSO get inside their MIND. You need to know their CHARACTER. You need to know their STATUS and where they HANG OUT online. You need to know how they TALK about their problems and goals. That is why I am teaching this workshop to help you flesh out who YOUR Perfect Person is.

In this workshop, I am going to help you get really clear on your ICA which will give you a huge advantage as you spend time and money building your Online Expert Business.

Club Coaching Call Replay

Here is a summary of topics we covered in this weeks coaching call:

~Transitioning your brand to serve a different niche ~Creating a StoryBrand Value Stack for your website so people can quickly see who you serve and how you help them.

~How to help your customers write testimonials for you that convert visitors on your website.

~Tips for writing your About Page (which is the most visited page on your website).

~Adding a consistent Call to Action on your home page to convert your visitors.

~How we can sell our expertise in digital downloads as opposed to creating an online course or membership. This is great for introductory products.

~How to embed an Airtable inside of a post in Kajabi.

~Discussed the difference between using a Project Management tool like Asana, and using AirTable for managing data.

~How to use price juxapositioning to sell more of your main offer. (Having a higher priced offer that you may or may not sell next to your regular offer.)

If you are a member of the Experts Business Club you can watch the replay below. 👇👇